Bake in app - FlapJacked
Flapjacked is a brand of high-protein pancake and muffin
mixes. ... The brand offers a range of gluten-free pancake
and baking mixes with 20 grams of protein per serving in
such flavors as buttermilk, banana hazelnut, cinnamon apple
and carrot spice. Through the process of UX research
followed by some UI work, I designed a gamified app that
would meet the goals of FlapJacked and their customers.
Project Overview
Challenge
A food brand (i.e.. Betty Crocker) wants to create a
"baker-in-an-app" application. The customer wants to
take the experience of going to a bakery and having the
chef create a custom dessert for you. They're looking to
allow users a fun experience to interact with their
brand and introduce users to new products.
User Stories As a user I need lots of choices to pick a dessert that suits me right now
As a user I want to know how to make this dessert in real life
As a user I want to be enticed to create more than one kind of dessert
As the client I want to be able to capture the most used choices of my users.
As the client I need to be able to engage the user immediately in our brand.
As the client I want to game-ify the experience sdasd
Design Process
Research
Define & Ideate
Prototype
Research
The Child
Goals
Be able to serve himself a quick breakfast/Snack.
Enjoy followng the recipes, more graphics and less text.
Buy goceries at home.
Pains
Recipes have lots of ingredients that a childd won’t always have access to.
Always have to be dependant on a parent to serve him food.
The Busy Mom
Goals
Have a quality fun time with the family.
Buy groceries from home.
Have a wide variety of recipes.
Get the kids excited and instrested in participating.
Pains
Does’t have time to go shopping.
Finds a hard time picking a recipe.
kids get bored easily.
The Healthy Athlete
Goals
Quickly select the recipe that suits him now.
Quick and easy snacks to have on the go.
Create a list of his favourite recipes. Pains
Can’t cook.
Doesn’t have enough time to cook all the traditional healthy recipes.
Research Goals
Understand Flapjacked’s target market.
Understand the goals of the company.
Discover pain points that people encounter when shopping for recipe ngredients.
Discover pain ponts that people encounter when trying to follow a specifiic recipe with theiir family members.
Understand the goals of the company.
Discover pain points that people encounter when shopping for recipe ngredients.
Discover pain ponts that people encounter when trying to follow a specifiic recipe with theiir family members.
Target Market
Active, fit familes.
Individuals who need a quick and healthy breakfast on their way out.
Children who need an easy recipe to make and follow.
Families that need a fun andd easy family actiivity.
Individuals who need a quick and healthy breakfast on their way out.
Children who need an easy recipe to make and follow.
Families that need a fun andd easy family actiivity.
Company Goals
Be able to capture the most used choices of their
users.
Be able to engage the user immediatelt in their brand.
Gamify the experience.
Be able to engage the user immediatelt in their brand.
Gamify the experience.
Pain Points
Needs lots of choices to pick a dessert that suits
him right now.
Needs to know how to make the dessert in real life.
Needs to be enticed to create more than one kinds of dessert.
User needs a one click solution to add all recipe ingredients to the shopping list.
Needs to know how to make the dessert in real life.
Needs to be enticed to create more than one kinds of dessert.
User needs a one click solution to add all recipe ingredients to the shopping list.
Provisional Personas
I created three types of provisional personas to
help me identifynthe potential users and their
stories.
The Child
Goals
Be able to serve himself a quick breakfast/Snack.
Enjoy followng the recipes, more graphics and less text.
Buy goceries at home.
Pains
Recipes have lots of ingredients that a childd won’t always have access to.
Always have to be dependant on a parent to serve him food.
The Busy Mom
Goals
Have a quality fun time with the family.
Buy groceries from home.
Have a wide variety of recipes.
Get the kids excited and instrested in participating.
Pains
Does’t have time to go shopping.
Finds a hard time picking a recipe.
kids get bored easily.
The Healthy Athlete
Goals
Quickly select the recipe that suits him now.
Quick and easy snacks to have on the go.
Create a list of his favourite recipes. Pains
Can’t cook.
Doesn’t have enough time to cook all the traditional healthy recipes.
Empathy Map
Define & Ideate
Defining the Problems
Based on the previous research we need to come
to summarize the insights, define the needs and
come up with HMW (How might we). This will help
us in brainstorming.
User Flows
I gathered the solutions listed in the previous
step and started creating the ideal user flow
for this app.
Prototype
I used the previous information to come up with
a solution that focuses on helping both the
users and the company meet their goals and
needs.